Product Manager - Cobrand Partnership (Cash Card First Choice Homepro)
วันที่ : 21 Oct 2022- Permanent
- Marketing & Product Management
- กรุงเทพฯ - เพลินจิต
Job Description:
- Initiate and develop marketing acquisition strategy & campaigns based on distribution channels with an execution plan to achieve the number of account targets & business volume within the assigned budget.
- Manage own Krungsri First Choice Sale channel as well as X entity and partner to achieve the target.
- Explore new opportunities to expand sales channels including Online digital application, X selling to partner customer base, and new market segmentation
- Manage & monitor each channel performance eq. approval rate, activation rate, acquisition productivity, underwriting, etc. to prepare an action plan to drive new accounts.
- Work with the Installment team (KIT ) and CRM to boost up installment Vol. of Cobrand card at Homepro & MegaHome and Out-store merchants.
- Work with the creative team on the creative development process to launch marketing materials for a marketing campaign into the marketplace.
- To prepare pre& post-launch analysis of the campaign & partnership program to evaluate the effectiveness of marketing campaigns.
- Work with sales and channels on a daily basis to boost sales numbers whilst offering support (i.e. activity at POS, troop, etc.) when required to ensure the monthly target is met.
- Manage and motivate internal and external sales teams to achieve target.
- Coordinate with related parties for the new policy, new market segmentation and new process
- Ensure marketing campaigns comply with legal & compliance, group policies.
- Manage business partner relationship including, monthly or quarterly performance update, commercial payment, negotiate for card holder privileges & benefits.
- Contract Agreements with both external and internal RPT management to ensure business productivity and continuity.
- Ensure Customer Experience is smooth from end to end (applying, approval, spending, fulfillment & redemption processes)
Qualifications:
- Bachelor's Degree in marketing, business administration, communication, or any related field.
- Minimum 5 years in Marketing, Sales, Portfolio management, or related fields.
- Minimum 3 years in Consumer Banking.
- Working experience in managing business partners is an advantage.
- Good personality, positive attitude, and an open mind.
- Good Communication and Presentation Skills
- Proficient in Excel, PowerPoint, and Word application
- Data management and Data Analysis & Interpretation
Contact Information:
- Contact person: Khun Anupong Kijjamnongpun 097-2108111
- Email: anupong.kijjamnongpun@krungsri.com
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